Content Strategy & Analytics Setup
Data-informed content planning and performance tracking for professionals.
Monthly content roadmap
Hashtag strategy
Analytics dashboard setup
Engagement rate tracking
Monthly performance summary
Data-informed content planning and performance tracking for professionals.
Posting on social media without a strategy is like throwing darts in the dark — you might hit something, but you have no idea what's working or why. And if you can't measure it, you can't improve it.
This service gives you two things most small businesses are missing: a clear plan for what to post and when, and a tracking system that shows you what's actually driving results. Instead of staring at a blank screen every day wondering what to share, you'll have a structured roadmap. And instead of guessing which posts "did well," you'll have real numbers telling you exactly where to focus your energy.
Here's what's included and why it matters:
Monthly Content Roadmap Every month, you'll receive a detailed content plan built specifically around your business goals, your audience, and what's actually working in your industry. This isn't a generic template — it's a custom roadmap that tells you what topics to cover, what formats to use (carousels, videos, stories, text posts), and when to post for maximum reach. Each piece of content ties back to a purpose: building trust, showcasing your expertise, driving traffic to your website, or directly generating leads. You'll never have to wonder "what should I post today?" again.
Hashtag Strategy Hashtags still matter — but only if you're using the right ones. I'll research and build a custom hashtag system for your business that balances reach (getting seen by new people) with relevance (getting seen by the right people). This includes a rotating bank of hashtags organized by category so your posts don't look repetitive to the algorithm. I'll update this regularly based on what the data tells us is performing.
Analytics Dashboard Setup I'll build you a clean, visual dashboard that pulls together all your key performance metrics in one place. Instead of logging into five different apps and trying to make sense of scattered numbers, you'll have a single view that shows you how your content is performing across platforms. This dashboard is designed for clarity — not to overwhelm you with data, but to highlight the numbers that actually matter for your business. Built using tools like Google Looker Studio, it updates automatically so you're always looking at fresh information.
Engagement Rate Tracking Follower count is a vanity metric. What actually matters is whether people are engaging with your content — liking, commenting, sharing, saving, clicking through to your site. I track your engagement rates over time so we can see patterns: which types of content your audience responds to, which formats drive the most interaction, and where engagement is trending up or down. This is what turns social media from a guessing game into a growth tool.
Monthly Performance Summary Every month, you'll receive a plain-English summary of how your content performed. No jargon, no confusing charts — just a clear breakdown of what worked, what didn't, and what we should adjust for next month. Think of it as a monthly check-in on the health of your digital presence. This is where strategy meets results: I'll include specific recommendations so you're always improving, not just maintaining.
What you walk away with: A repeatable content system and a data-driven feedback loop that gets smarter every month. You'll know exactly what to post, when to post it, and whether it's working — and your strategy will continuously evolve based on real performance data, not guesswork.
Investment: $500–$900/month depending on the number of platforms and depth of strategy. This is an ongoing monthly service — the value compounds over time as we build a bigger picture of what drives results for your business.
FAQs
Do you actually create the content or just the strategy? This service focuses on strategy and systems — I build the roadmap, templates, and tracking infrastructure. You (or your team) handle the actual posting. That said, if you want content created and managed for you, that's what the Ongoing Social Media Management add-on is for. Many clients start with just the strategy and upgrade to full management once they see the value.
What platforms do you cover? I build content strategies for the platforms that make sense for your specific business and audience. For most small businesses, that's some combination of Instagram, LinkedIn, Facebook, and TikTok. We'll identify the right platforms for you during the strategy phase rather than trying to be everywhere at once.
What exactly is a "content roadmap"? It's your month-at-a-glance plan for what to post and when. It includes specific content topics tied to your business goals, recommended formats (carousel, video, story, text post), posting days and times optimized for your audience, and notes on the purpose of each piece — whether it's meant to build trust, drive traffic, generate engagement, or convert. It takes the daily "what should I post?" stress completely off your plate.
I've never looked at analytics before. Will I understand the dashboard? That's exactly who this is designed for. The dashboard shows only the numbers that matter for your business, displayed in simple charts and summaries — not walls of confusing data. I also do a live walkthrough where I explain what every metric means and what "good" looks like for your specific business. If you can read a weather app, you can read your dashboard.
What tools do you use for the dashboard? Primarily Google Looker Studio (free), connected to Google Analytics, Google Search Console, and your social media platforms. I don't lock you into expensive software. Everything I set up uses free or low-cost tools that you'll own and can access anytime — even if you stop working with me.
How is the hashtag strategy different from just googling popular hashtags? Random popular hashtags actually hurt more than they help — they put your content in front of millions of irrelevant people instead of your actual target audience. I research hashtags based on your niche, audience size, and competition level, then organize them into rotating sets so the algorithm doesn't flag your posts as repetitive. It's a small detail that makes a meaningful difference in reach.
What does the monthly performance summary look like? It's a short, plain-English report — usually one to two pages — that covers what performed well, what underperformed, key trends in your metrics, and specific recommendations for what to adjust next month. No jargon, no filler. Just actionable insights you can use immediately.
How quickly will I see results? Content strategy is a long game — don't let anyone tell you otherwise. You'll typically start seeing engagement improvements within the first 2–4 weeks, and more meaningful growth in traffic and leads within 2–3 months of consistent execution. The analytics dashboard lets you track this progress in real time so you're never guessing.
Can I cancel the monthly service anytime? I recommend a minimum of three months to see real results, but there's no long-term contract. After the initial three months, you can continue month-to-month and cancel with 30 days' notice.